Case studies and Clients
Below are a select few case studies from our many years of experience with a range of clientele. Simply click on the 'View case study' to view details of the customer, challenge, solution and where we added value.
Change Management (UK & Germany)
The Customer
T-Mobile is one of the World’s leading mobile telecom operators with operations across Europe and the US
The challenge
A number of T-Mobile companies in different countries were working together with T-Mobile International marketing to maximise the benefits of scale. However, as the organisation was a so new, revised method of working needed to be established to integrate the plans and methods of working successfully to maximise the synergies.
The solution
Working with the Chief Marketing Officer and senior marketing staff on a major change management programme which involved their annual proposition planning cycle and their product launch processes. This involved working with the International division plus a number of country organisations.
Because of the successful relationships we had established with the various stakeholders, we were also involved in working on a reorganisation of the International Marketing organisation.
Where we added value
Our industry experience, plus our common-sense, impartial, professional approach, enabled us to act, and to be rapidly accepted, as an independent party in reconciling the various aspirations and desires of the multiple stakeholders.
We looked at best practices and existing working methods to develop a new common approach that would deliver the desired benefits and be acceptable to the stakeholder groups.
Project & Portfolio management
The Customer
Wataniya Telecom is a highly successful mobile operator based in Kuwait.
The challenge
A relatively new company that had grown very fast, with an enthusiastic and bright team. Multiple projects were being tackled simultaneously, but although good project management techniques were being used in parts of the business, but there was no commonly agreed approach, and no overview to help senior management deal with conflicting priorities.
The solution
Working with the CEO and management board of this mobile operator we established common project management processes across the company and helped define the business priorities.
The project included devising a project management methodology suitable to the maturity and culture of the company, based partly upon Prince2 methods, but also taking into account best in class approaches.
The project included training over 70 staff in project management techniques, implementing the new processes, and establishing a Program Management Office (PMO). The project also included running the PMO and helping to recruit the permanent staff. In addition, we helped shortlist potential software solutions to assist the monitoring and control of projects and then select a suitable supplier.
Because of the successful relationships we had established with the various stakeholders, we were also involved in working on a reorganisation of the International Marketing organisation.
Where we added value
Our industry experience, vast experience of the telecoms industry and its challenges, plus common-sense, professional approach, enabled us to rapidly establish a rapport with staff at all levels and to develop a pragmatic, uncomplicated solution that will hopefully stand the test of time.
Our knowledge of computer approaches to project management, plus our impartiality enabled us to provide independent advice on software selection.
Project and Launch Management (Netherlands and Sweden)
The Customer
ACN, the European subsidiary of a US based customer marketing company operating in a number of European countries.
The challenge
Successfully trading in re-selling fixed line airtime, internet services and electricity, the company was considering re-selling mobile airtime to its existing customer base and expanding into new geographies. The client wanted advice on building a business case for the new business to assess profitability and set-up costs, together with a detailed implementation plan and timeline for building the new business.
The solution
Using our deep industry knowledge and experience we helped build a business case for each geography, and prioritised the attractiveness of each potential market.
We developed with the client team a detailed implementation plan and timeline, highlighting key resources required, major investments, and the critical path items for a successful implementation.
We project-managed the launch in a very hands-on manner, pulling together a number of vendors and suppliers who were critical to the success of the business.
Where we added value
The client was new to mobile telecommunications and had very few staff with any direct experience in this field.
We brought deep industry knowledge, project management and planning skills, plus the practical ‘know-how’ of the key building blocks for such a new business. This was based on the collective experience within Peter Day Consulting of around 20 Telco launches World-wide over the past few years.
New Business Launch — fixed and wireless telephony
The Customer
This major company was launching fixed and mobile telephony services nationwide, across a whole continent, in one of the biggest telecommunications launches ever seen.
The challenge
One of the Big 5 consultancies had been called in to project manage the launch and to develop all business processes for the operation, working closely with all parts of the company, especially Marketing, Sales, Product development, Customer Service and the I.T. divisions.
The consultancy firm required a seasoned project manager and some more experienced staff to lead the process design work, so Peter Day and some other team members took up these key roles – overall project management, and leading the work of the back office and sales process activities.
The solution
Because of our very wide expertise in launching telecoms companies around the World — FAST, we were able to quickly identify the key steps required for a successful launch of the business, and to identify key resources required. The critical path items were quickly established and new data and impetus was provided to the company’s management team to enable them to better focus on these items.
Using industry best practice plus our business start-up experience, we developed a first draft of all key business processes for integration with the chosen I.T. systems such as billing and CRM.
Where we added value
The client had a very large number of staff, but very few had relevant telco start-up experience.
We were able to assist them by identifying the really critical items, versus the ‘nice-to-have’ issues, that could distract the teams during the hectic launch phase of this major new business. We developed a detailed launch plan and co-ordinated launch activities, which, until then, had been a diverse set of activities by department, rather than a co-ordinated effort.
Having developed business processes for so many companies previously, and knowing best practice in the industry, helped us quickly develop first drafts of all key business processes for refinement based on local conditions, local management’s requirements and the I.T. systems that had already been selected. This enabled rapid development of the processes and provided essential inputs for the I.T. systems development activities.